Sure we have cute and silly names, adorable packaging, and admittingly, we love all things cute. But beJessie was founded out of the very serious principal that what you put ON your body is as important as what you put IN your body. Founded in 2003, when my daughter developed an unknown allergy, I dedicated myself to figuring out what was causing her to have huge welts on her skin. After months of trial and error we realized she was reacting to the soap products we were using. I purchased my first bar of handmade goatsmilk soap and began there. When Gabrielle's skin began to clear up, we were shocked. I began making my own batches of soap for our personal use a year later. It took years of trial and error to perfect my recipe and process. Each batch of soap that I sell is the result of years of soap making experience. Made with natural oils and butters and fresh fruits and veggies, you wont find any artificial colorings or crappy filler oils in our bars. As cute as we love our world to be, we think Mother Nature is the best designer of them all.. we just like to help her shine!